ADTECH’s extensive experience in video ad management technology allows us to bring best-in-class solutions to our clients. We’ve facilitated the development of the IAB VAST Standards and have a proven track record implementing these standards with industry mainstays such as reelkandi.tv, Perform Group and Sky.

Our clients require a premium ad management platform and a partner who can help them streamline ad operations and improve ROI. This is why they chose ADTECH and why they remain satisfied with their choice.

Dirk Freytag, CEO

While 2008 focused on developing and defining the standards for video advertising, this year’s challenge will be to apply a professional polish to the IAB guidelines and to advance the proliferation of their implementation. The more video ad implementation is standardised and found reliable, the more advertisers and agencies adopt this form of advertising, resulting in greater benefits to the industry, as a whole.

This is especially true for ad networks as new developments seem to drive revenue. A website portfolio that bundles web platforms/portals that use IAB standardised video players finds an evident competitive edge in selling ad space. Standardisation leads to reduced processing time, fewer coordination efforts and greater security in ad delivery and performance. In addition, all parties benefit from consistent and integrative reporting.

While the ubiquity of standardised video players has not yet been realised, the industry will see great benefits as it moves in that direction. ADTECH is committed to pushing us forward towards that goal.

Kit Desai, Country Manager UK & Ireland  | 

Booking video ads in ADTECH’s ad management solution is made simple through standardised banner templates and an optimised workflow. The integrated IAB-Template can comfortably be customised to meet each client’s needs.

ADTECH’s video ad serving solution offers the flexibility demanded by today’s most complex video projects. Proprietary players can be set up with the required XML standards. Using a third-party player such as Brightcove? ADTECH has integrated pre-built templates for most existing players, allowing for easy and comfortable booking of video ads.

ADTECH allows for the delivery and tracking of a large range of video ad types, including solutions for long content and live streams. Clients can also prevent viewer fatigue by setting frequency caps and controlling viewer experience through ADTECH’s ad management platform. ADTECH provides clients with the tools to effectively manage the monetisation of video ads. Andy Super, Commercial Group Director, reelkandi.tv adds: “The ADTECH technology enables us to optimise the ads from a user session perspective and doesn’t over or under play them. We find it to be highly attentive and easy to manage.”

ADTECH is committed to bringing video advertising into the mainstream by making it both accessible and profitable.