ADTECH Analytics – our newly developed analytics tool - expands the scope of our products and sets the benchmark for what is available in business intelligence tools today. The online advertising industry is a data intensive business and our ad server delivers a wealth of relevant data to be analysed for significance and optimisation. To keep up with rapid, real-time developments requires powerful, efficient tracking tools. After all, providing a clear and comprehensive representation of all campaign parameters is one of the critical challenges an ad server will have to meet in the near future. ADTECH Analytics is not only meeting this challenge now, it is striding ahead.
Analytics is one of several components comprising our ad server. Each component increases the operational efficiency of our clients’ businesses. Taken together they comprise an all-inclusive, full-service digital advertising package. With more cutting edge product development already planned, we will continue to strive to give you exciting innovations in the near future!
Erhard Neumann, COO
ad server data
In the past, in order to take advantage of data in its entirety, campaign managers spent a lot of time evaluating information with linear tools such as Excel. ADTECH Analytics completely eliminates this need. With a single click of the mouse ADTECH Analytics allows the user to focus on select data points with unparalleled speed and efficiency.
In February, ADTECH launched ADTECH Analytics with the goal of offering our customers a powerful application that brings all relevant ad server parameters together representing one holistic view. Key questions that arise during a typical day, such as, “How can we maintain our revenue despite declining CTR’s?” can now be answered directly on screen.
With ADTECH Analytics, one of our goals was to enable our customers to perform cost/benefit analysis within our solution and we are pleased to be able to say that we achieved this goal.
Ken Parnham, Managing Director UK & Ireland |
ADTECH Analytics not only offers a comprehensive view of ad server data but also includes a powerful feature for simulation and forecasts. With only a few clicks you can examine different scenarios based on the level of clicks, impressions, CPM or CPC. The potential results are immediately revealed on screen. This makes ADTECH Analytics relevant to everyone involved in digital advertising including publishers, ad networks and agencies, because with ADTECH Analytics everyone can receive answers to key industry questions that arise during daily operations. For example: Which placements achieve the best click rates and the highest revenue? How did sales for specific customers develop in the last six months? How effective is my marketing strategy compared to actual ROI?
Bottom line: With ADTECH Analytics you spend less effort analysing your reports and more time concentrating on optimisation.
ADTECH Analytics marks the beginning of a new suite of analytics products from ADTECH. New applications will follow in the next months with the goal of positioning our ad server as the indispensable business intelligence tool on the market today.
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