Crunch DMC Rolls Out New Tracking and Monitoring Services for Recruitment Advertisers

ADTECH Selected for Managing Online Campaigns

London, UK – 6th November, 2008.  ADTECH, a leading provider of ad server technology and part of Platform-A, AOL’s digital advertising business, has today announced that it is now working with Crunch Digital Media Company (DMC), a business focused on providing expert support and advice to companies and individuals looking to promote, communicate or recruit through the Internet.

Using the Helios IQ agency and publisher tools from ADTECH, Crunch DMC will provide clients with a method for tracking and controlling all of their online recruitment advertising.  Reports will analyse marketing spend to enlighten the client on how advertising has performed, enabling decisions on media buying to be based on actual response.

“After identifying a gap in the market for online recruitment advertising specialists, we formed Crunch DMC in October 2007,” said Richard Purvis, Managing Director at Crunch DMC.  “One year later and I’m pleased to report the business is growing steadily. The recruitment industry has historically been very slow to accept new technology developments, yet we are now in an age where new media and the Internet play a critical role in everyone’s lives.  There’s a new breed of recruitment advertising available (Facebook, Linked IN etc.) and we can make a huge difference in how successful online campaigns are executed.  We’re attracting a lot of companies and ad agencies who are embracing online advertising technology.” 

He continued: “We went to the ad:tech show in Paris to research a technology provider and partner to help us achieve our objectives.  After sitting through several presentations and seminars, we talked to a number of vendors and came to the conclusion that ADTECH was the best fit for our business.  The technology was simple to use, yet highly effective and the ADTECH team explained everything very clearly and they were willing to support our business.  We are really happy with our choice of partner and the customer service from ADTECH I’m pleased to report, has been outstanding.”

“Advertisers, more than ever before, need to justify spend and choices. The recruitment industry has really lagged behind in this area - value must be demonstrated,” said Kit Desai, Managing Director UK and Ireland, ADTECH.  “We’re delighted that Crunch DMC recognised our technology excellence and capabilities to deliver just that – proof of campaign delivery – on target.”

Crunch DMC was formed in October 2007 and has New Media experts leading the company as well as senior executives from well known recruitment giants.