Survey Unveils a Four Percent Drop in Market Share for Microsoft Browsers Across Europe
Firefox sees a three percent gain and Chrome grabs three percent of the market
London, UK – 7th January 2010 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today issued the findings from its latest research into browser trends across Europe. The findings indicate Microsoft's overall browser share fell from 67 to 63 percent within the past six months. Microsoft's IE 8.x saw an increase to 18 percent from one percent. IE 7.x market share decreased to 36 percent from 50 percent.
Dirk Freytag, CEO at ADTECH comments: “After its release in March 2009, IE 8 has seen stable growth. However older Microsoft browsers like IE 7 and IE 6 still continue to be popular. The market share for the older Microsoft browsers will change slowly – just like we’ve seen in previous years.”
Firefox has increased its browser market share in Europe to 26 from 23 percent in the last six months, according to ADTECH's quarterly survey. Chrome had taken three percent of the European browser market. iPhones make up for 0.3 percent of European browser usage.
Microsoft browsers continue to lead overall, with 72 percent of UK ad impressions generated through IE 8, 7 and 6. This marks a significant difference to pan-European numbers. Growth of IE 8 is stronger in the UK (27 percent in the 4th quarter) than in other European countries like Germany (only 16 percent); the same applies to Google’s Chrome.
“Our research indicates that we will see a new top performer from the Microsoft fold,” continues Freytag. “We are expecting significant changes in the browser market over the next few months and predict that the majority of UK IE users will switch to the latest version - IE 8 - within the year. Its success is unstoppable as we believe Microsoft browsers have established themselves as an integral part of business IT.”
Methodology:
The figures are being released from a recent Web survey conducted by ADTECH, based on the analysis of some 165 billion banner queries on their own ad servers in Europe in Q4 2009.
Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. Browser distribution can vary according to Web site, day of the week and time of day. ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.
Market shares in Europe for 2009 (shown in percent):
Graphical view – click here...
| Browser | q1 | q2 | q3 | q4 |
| Firefox 3 |
23 |
23.6 |
24.8 |
25.6 |
| IE 7 |
50.4 |
45.7 |
41.4 |
36.4 |
| IE 8 |
1.1 |
8.2 |
12.2 |
17.6 |
| IE 6 |
16.2 |
12.9 |
11.3 |
9.6 |
| Apple |
2.6 |
2.8 |
2.9 |
3.6 |
| Chrome |
1 |
1.7 |
1.9 |
2.8 |
| Opera |
1.4 |
1.6 |
1.4 |
1.7 |
| Firefox 2 |
2 |
1.4 |
1.1 |
0.9 |
| iPhone |
0.2 |
0.2 |
0.2 |
0.3 |
| Firefox 1 |
0.3 |
0.3 |
0.2 |
0.2 |
| Mozilla |
1.1 |
1.2 |
1.2 |
0.7 |
Browser distribution for selected countries in Q4 2009 (shown in percent):
| Browser | Europe | DE | UK | NL | FR | DK | FI |
| Firefox 3 |
25.6 |
37.7 |
17.9 |
12.5 |
25.4 |
12.5 |
39.1 |
| IE 7 |
36.4 |
26.2 |
33.1 |
35 |
29.3 |
41.6 |
24 |
| IE 8 |
17.6 |
16.1 |
27.2 |
37 |
19.7 |
29 |
16.2 |
| IE 6 |
9.6 |
10.3 |
11.9 |
7.9 |
12.4 |
7.2 |
8.5 |
| Apple |
3.6 |
2.6 |
3.4 |
3.3 |
4.6 |
4.5 |
4.3 |
| Chrome |
2.8 |
1.7 |
3.6 |
2.7 |
3.3 |
3.3 |
2.7 |
| Opera |
1.7 |
2.1 |
0.9 |
0.3 |
0.7 |
0.6 |
2.8 |
| Firefox 2 |
0.9 |
1.4 |
0.8 |
0.5 |
1.4 |
0.3 |
1.2 |
| iPhone |
0.3 |
0.2 |
0.4 |
0.2 |
0.2 |
0.4 |
0.2 |
| Firefox 1 |
0.2 |
0.3 |
0.1 |
0.1 |
0.2 |
0 |
0.2 |
| Mozilla |
0.7 |
0.6 |
0.2 |
0.1 |
0.5 |
0.2 |
0.2 |
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.
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