Teachers.TV Gets Top Marks for Advertising Delivery

The Digital and Online Service Gets Accountable and Improves Ad Revenue Through Reporting

London, UK – 22 October 2009 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that Teachers TV, a unique government funded digital TV and online service for the education workforce, has selected its ad server solution to deliver all online display advertisements across the site and feed ads into the professional development video resources as well.

Teachers TV is funded by the Department for Children, Schools and Families (DCSF) but is operated by an independent media consortium, Education Digital.  It is editorially independent of government (a requirement of the 2003 Communications Act and Ofcom) but remains accountable for the public money it receives.  Teachers TV has to uphold the editorial independence of the channel ensuring it delivers value for money and hits its targets to meet the needs of the people who work in schools.  Its key focus is to support professional development enabling skills improvement, practice development, and connecting with others in the field.

“As a partly government funded business we have a responsibility to try to reduce the financial burden we place on them and we achieve that through advertising,” says Stacey Adcook, Commercial Operations Manager, Teachers TV.  “We broadcast for free on digital satellite, digital cable, Freesat, Freeview and iTunes U as well as through our web site so our advertising model has to be efficient and flexible.” 

She continued: “We fully recognised that our in-house solution for serving ads across the web site was insufficient and we weren’t able to provide advertisers with the level of reporting that they needed.  For example when we served video ads we would have to pull off lines of code and physically count up the number of times it had been viewed, a painful process. To increase revenue, we needed a much higher level of sophistication.

After a lot of research we found ADTECH – a provider who understood our business and worked with us to provide a simple, low cost solution that could grow as we did.  The solution was up and running surprisingly quickly and so were we using it.  It was in fact only after we’d started using Helios IQ that we realised how much we had been missing out on – we just didn’t have the capabilities we now had at our fingertips.  The reporting is superb as you can see the whole inventory and it’s helped Mongoose, our sales house, enormously.  It’s gone from strength to strength and we love being able to set campaigns up in advance with automatic starts as it has improved our workflow and enabled us to plan ahead.  The solution is also really flexible and we’re not only using it for display ads, but also to plug into our own hosted videos through an API to track online sponsorship campaigns which is fantastic.

We’re now in a much better position to serve our advertisers and they recognise this. With a newly launched web site which features an intelligent search engine and a large video player it’s an exciting time for us.  Soon we’ll also be launching new ad spaces, increasing our inventory and the technology will enable us to track that success.  It will help us to target particular user groups and overall increase our ability to hit our targets,” Adcook concluded.

Ken Parnham, Country Manager for ADTECH UK & Ireland added:  “Teachers TV provides an invaluable learning resource to the education sector.  Generating revenue through advertising is very important to them but advertisers are very savvy and fully expect detailed and transparent reports on campaign success.  We’re delighted that they recognised our technology solution as the best solution for their business and very much look forward to seeing their business grow as a result.”