Biggest TV Listing Site, TVGuide.co.uk, Gives ADTECH Top Billing

ADTECH to serve all display adverts

London, UK – 1st September 2009 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that TVGuide.co.uk has chosen its ad serving solution to deliver all display advertising across the influential and popular site.

Run and managed by the ecommerce and online marketing agency Imano, the site has 1.8 million unique users and 13 million page impressions per month.* Four years on from its launch it is now the biggest TV listing site in the UK.*

“Over a decade ago we had a dream that everyone would search and watch TV online, so we registered the domain name TVGuide.co.uk. Ten years later this vision has become a reality and TVGuide.co.uk has flourished as the UK's favourite Interactive Programming Guide,” said Chetan Damani, Director at TVGuide.co.uk. “What is unique about the site is that it was developed with both advertisers and the target audience in mind so the design, format and layout please both parties.”

Damani continued: “Our existing ad sales and serving was carried out by a third party but we took the decision to bring both back in-house to improve efficiencies and to manage trafficking across the site ourselves. We had several recommendations on which ad server to choose but we all agreed that ADTECH was the most robust option and also the easiest to pick up and learn for trafficking purposes. The user interface made a lot of sense to us and it was really fast and easy to set up a campaign – on a different product it took 20 minutes and on ADTECH just five. These things make a huge difference when you’re dealing with multiple campaigns. The inventory was also very accurate which is critical for forecasting purposes so that we can predict available advertising space.Finally I’d like to add that the customer service and support we received during migration was exceptional.”

Ken Parnham, Country Manager for ADTECH UK & Ireland concluded: “TVGuide.co.uk recognised the potential for the online TV market and have capitalised on that insight. The site has captured a huge audience and prominent advertisers through its well balanced content. Launching and managing adverts correctly (and appropriately) and accurately predicting inventory space across the site are both key roles in ensuring more business for TVGuide.co.uk. We are delighted that they selected us for the role and look forward to making the site an even bigger success.”

* Internal TVGuide.co.uk data