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News Summary

07/21/2010:
IPC Media Renews Online Advertising Delivery and Support Contracts with ADTECH
06/23/2010:
ADTECH Survey: FIFA World Cup Impacts Web Reach
06/16/2010:
ADTECH Targets the Apple iPad
05/17/2010:
ADTECH Makes Sweet Music with we7
04/06/2010:
World’s Largest Skill Gaming Site Chooses ADTECH
03/18/2010:
ADTECH Implements New IAB Video Standards
02/08/2010:
Dotcom Media Sales Replaces Ad Server Technology for ADTECH
02/04/2010:
Global Sales Launch for ADTECH’s Analytics Solution
01/20/2010:
ADTECH Earns Media Rating Council Ad Serving Accreditation
01/15/2010:
ADTECH Appoints Former Bauer and Sky Digital Media Director
01/12/2010:
ADTECH Opens New Data Centre in Amsterdam Strengthening its Ad Delivery Infrastructure
01/11/2010:
ADTECH Expands Sales Team for Austria and Switzerland
01/07/2010:
Survey Unveils a Four Percent Drop in Market Share for Microsoft Browsers Across Europe
11/25/2009:
Leading Music and Lifestyle Title, Hot Press, Favours ADTECH for Multimedia Ad Delivery
11/24/2009:
Suhela Gremmel at the Helm of ADTECH’s International CRM Team
10/22/2009:
Teachers.TV Gets Top Marks for Advertising Delivery
09/21/2009:
ADTECH Analytics Signals the Way Forward for Ad Serving at ad:tech London
09/08/2009:
First Advertising Gets Creative with ADTECH
09/03/2009:
ADTECH to Provide Multimedia Ad Serving for Olive Media
09/01/2009:
Biggest TV Listing Site, TVGuide.co.uk, Gives ADTECH Top Billing
08/26/2009:
ADTECH Grows Internationally and Expands into Australia
08/05/2009:
ADTECH Launches New Analytics Solution for Ad Servers
07/29/2009:
Dirk Freytag to continue as CEO of ADTECH
07/13/2009:
ADTECH Names Lou Severine Head of U.S. Sales
06/18/2009:
Top Irish Recruitment Company, saongroup.com, Appoints ADTECH to Serve Online Advertising
06/17/2009:
ADTECH Appoints New UK Head Following Strong Customer Growth
06/04/2009:
RAWRIP Makes Sweet Music with ADTECH
05/21/2009:
Global Radio, the UK’s Largest Commercial Radio Broadcaster, Signs with ADTECH for Online Ad Delivery
04/29/2009:
ADTECH Extends Management Board Agreement with Erhard Neumann
04/16/2009:
Publishing Legend The Spectator Chooses ADTECH for Online Display and Video Advertising Support
04/08/2009:
Adsolutions reseller of ADTECH’s ad management solution
04/01/2009:
Survey Unveils a Softer Start for Internet Explorer (IE) 8
03/25/2009:
Continuity within the ADTECH AG Management Board as CTO Mark Thielen Extends His Commitment through 2010
03/17/2009:
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
02/26/2008:
Gurgle.com Takes Control of Ad Serving
12/02/2009:
Irish Times Limited Completes Ad Serving Migration to ADTECH
01/08/2009:
ADTECH to Offer Online Ad Serving For Award-winning Publisher William Reed Business Media
11/25/2008:
ADTECH: 100 Billion Impressions Delivered Each Month
11/07/2008:
Nettavisen Gains More Advertising Space
11/06/2008:
Crunch DMC Rolls Out New Tracking and Monitoring Services for Recruitment Advertisers
10/06/2008:
Aftonbladet Partners with ADTECH to Gain More Advertising Space
10/03/2008:
ADTECH Congratulates Customers on AOP Award Wins
09/22/2008:
ADTECH First in Europe to Market with IAB Video Ad Standards
08/13/2008:
ADTECH Optimises Advertising Space for the Web Elite in Sweden
08/08/2008:
ADTECH to Offer Video Ad Serving For Online TV Entertainment Network reelkandi.tv
07/14/2008:
ADTECH Signs Agreement with Gannett for Online Ad Serving
05/27/2008:
ADTECH Wins More Than 50 Customers in Q1 2008
05/08/2008:
.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery
05/06/2008:
Daft.ie Signs Contract with ADTECH to Strengthen Contact with Advertisers Through Improved Campaign Roll-out and Targeting Relationship
04/28/2008:
ADTECH Signs Exclusive Agreement with InteractiveMedia for Digital Ad Serving
04/10/2008:
ADTECH Expands Sales Team in Scandinavia
04/08/2008:
Survey Unveils Extent of Internet Explorer DominationAcross the European Browser Landscape
03/17/2008:
ADTECH Expands Management Board
03/04/2008:
ADTECH Strengthens its Agency Business
02/11/2008:
ADTECH Wins Slice of Pi Media Business
31.07.2010
ADTECH Press Release

ADTECH Signs Agreement with Gannett for Online Ad Serving


Deal Marks U.S. Debut of Leading European Ad Serving Technology

London, UK − 14th July, 2008. ADTECH, a leading provider of ad server technology and part of Platform-A, (www.platform-a.com), AOL’s digital advertising business, has today announced that it has been selected by Gannett Co., Inc., the leading international news and information company.  By striking a relationship with one of the US nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market.  ADTECH has been an established ad serving leader in Europe for the past ten years.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com – one of the most popular national news sites on the Web – and many targeted media properties, such as Gannett’s network of moms sites. Since late 2007, ADTECH has built data centers in Virginia and California to serve U.S. customers.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States,” said Dirk Freytag, CEO of ADTECH. “We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile.”

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer.  “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns.  Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.” 

Gannett reaches more than 25 million monthly unique visitors, as measured by Nielsen//NetRatings. Helios IQ, will deliver more than five billion monthly ad impressions monthly across Gannett’s online network.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706


About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com Visit www.adtech.de for more information.

About Gannett Co., Inc.
Gannett Co., Inc. is a leading international news and information company that operates 23 TV stations and publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.



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