Survey Unveils a Softer Start for Internet Explorer (IE) 8
ADTECH finds a market share of just one per cent for the latest IE
IE 8 is used much more extensively in the UK than on the European mainland
London, UK – 1st April 2009. ADTECH has today issued the findings from its latest research into browser trends across Europe. The findings indicate Microsoft's latest browser, IE 8, has managed to gain a negligibly tiny European market share of just 1.1 per cent in the first two weeks following its release. After having reached a 0.6 per cent market share with the release of its beta version in January, the browser has thus not even managed to double that.
Dirk Freytag, CEO at ADTECH comments: “IE 8 will certainly gain a further share in the market. However, it is having the same difficulties in breaking into the market as Google's Chrome did in the autumn of 2008.”
The figures are being released from a recent web survey conducted by ADTECH, based on the analysis of some 150 billion banner queries on their own ad servers in Europe from January to March 2009.
Market shares in Europe within the first quarter 2009 (in per cent):
| Browser | January | February | 1.-18. March | 19.-29. March |
| IE 7 |
51,1 |
51.0 |
50.7 |
50.4 |
| IE 6 |
17.7 |
17.2 |
16.6 |
16.2 |
| IE 8 |
0.6 |
0.6 |
0.6 |
1.1 |
| Firefox 3 |
20.7 |
21.9 |
22.8 |
23.0 |
| Firefox 2 |
3.0 |
2.3 |
2.1 |
2.0 |
| Firefox 1 |
0.4 |
0.3 |
0.3 |
0.3 |
| Chrome |
0.8 |
0.9 |
0.9 |
1 |
| AppleWebKit |
2.4 |
2.4 |
2.6 |
2.6 |
| Mozilla |
1.2 |
1.1 |
1.2 |
1.1 |
| Opera |
1.4 |
1.3 |
1.4 |
1.4 |
| iPhone |
0.1 |
0.2 |
0.2 |
0.2 |
The most frequently used browser in Europe in the first quarter of this year was IE 7 with 50.4 per cent. Its predecessor, IE 6, is consistently losing ground and merely managed a meagre 16.2 per cent for the same period. Coming in second is Firefox 3 with 23 per cent. All together, IE's versions 8, 7, 6 and 5 can claim a market share of 67.8 per cent at the close of the month of March 2009. This figure was at 69.5 in January. Firefox with all its versions finished with 25.3 per cent in March (January 2009: 24.1 per cent).
Apple comes in at 2.6 per cent in Europe. The Viking browser Opera, with its 1.4 per cent is also a niche model. With a very humble 1 per cent, the Google browser Chrome remains stuck in the ranks of the alternative browsers.
If one takes into account the individual countries, a strikingly different picture surfaces in contrast to the broader pan-European perspective. Growth of IE 8 is stronger in the UK (1.18 per cent at the end of March) than in other European countries like Germany (only 1.0 per cent); the same applies to Google’s chrome.
“By this summer, I expect to see a change in market leaders in Germany, as IE 7 will lose ground in the long-term to its younger brother. That would be simply unparalleled; an alternative browser becoming the standard.”
Browser distribution in the UK for March 2009 (in per cent):
| Browser | 1st half of March | 2nd half of March |
| IE 7 | 38.8 | 38.4 |
| IE 6 | 16.7 | 16.3 |
| IE 8 | 0.5 | 1.0 |
| Firefox 3 | 34.0 | 34.5 |
| Firefox 2 | 3.5 | 3.3 |
| Firefox 1 | 0.6 | 0.6 |
| Chrome | 0.7 | 0.7 |
| AppleWeb | 0.9 | 0.9 |
| Mozilla | 1.6 | 1.6 |
| Opera | 1.9 | 1.9 |
| iPhone | 0.1 | 0.1 |
Methodology:
Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. Browser distribution acan vary according to web site, day of the week and time of day. ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A Inc.
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