
MARKET WATCH
Online Ads Drive Offline Sales
Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising.

NEW PRODUCTS
ADTECH Launches New Analytics Solution for Ad Servers
The new analytics solution provides detailed insights into the performance of ad campaigns and was launched at ad:tech London.

ADTECH INTERNAL
The Pacesetter
Six questions about new products for Erhard Neumann, COO of ADTECH. For the brains behind the new Analytics solution, innovations are his bread and butter.

GOOD TO KNOW
Reliability of the Figures
As an ad server provider we take click fraud and counting very seriously. It’s our responsibility to make sure it doesn’t happen so that clients have confidence and trust in us.