365 Digital Signs First ADTECH Client in Kenya
ADTECH Selected to Deliver Online Advertising Campaigns for
Business Daily Africa.
Cape Town, April 19, 2007 - Nairobi based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the ADTECH Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
With the number of Kenyan Internet users having tripled in the past year, Kenya is fast proving itself as an attractive emerging market for online advertisers. By choosing the ADTECH Helios IQ ad server to deliver its online advertising campaigns, Business Daily Africa have aligned themselves with the leading online publishers in Europe.
Cape Town-based 365 Digital hold the exclusive ADTECH license throughout Southern Africa and have been trafficking online advertising campaigns for numerous local and international publishers for over 4 years. “We are extremely pleased to play a role in the growth and development of the online advertising industry in Kenya and look forward to distributing ADTECH’s ad serving technology to more online publishers throughout Africa in the months to come” said Jade O’Brien, Head of Traffic 365 Digital.
A division of Nation Group Media and sister to the Business Daily print newspaper, the Business Daily Africa website www.bdafrica.com seeks to serve investors and businesses with an interest in the East African region. Unlike its printed sister publication Business Daily, the Business Daily Africa website offers added appeal to advertisers through the opportunity for precise user targeting and more detailed, accurate campaign reporting. Thanks to ADTECH’s geo-targeting capabilities, advertisers are able to target users within a specified region essentially opening up the site to advertisers throughout the world. In addition to local Kenyan users a significant amount of users from the United States, United Kingdom and South Africa are anticipated.
365 Digital in Cape Town is a leading supplier of trafficking solutions, both in terms of technology and in campaign management and implementation, counting as clients the likes of Sky, Emap (both UK) and iafrica.com in South Africa to name a few.
About 365 Digital Publishing
365 Digital Publishing (Pty) Ltd is a digital sports and lifestyle content producer and publisher. Founded in 1999, the company was part of the London Stock Exchange listed 365 Corp and UK Betting Plc before buying itself out of its London holding in 2004 and joining the Primedia stable in May 2006 with IAfrica.com to form Primedia Online. 365 also offers complete advertising traffic technology, services and solutions and holds the exclusive Adtech license for South Africa.
365 Digital Publishing (Pty) Ltd is a digital sports and lifestyle content producer and publisher. Founded in 1999, the company was part of the London Stock Exchange listed 365 Corp and UK Betting Plc before buying itself out of its London holding in 2004 and joining the Primedia stable in May 2006 with IAfrica.com to form Primedia Online. 365 also offers complete advertising traffic technology, services and solutions and holds the exclusive Adtech license for South Africa.
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.
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